SXSW: South by Southwest, March 2020

SXSW: South by Southwest, March 2020

The world’s biggest new music showcase festival is like a Rorschach test: with 1000+ artists performing over a week, it means something different to everyone (and if you’re taking it on, you’re probably a bit crazy). SXSW turns Austin into a musical playground, with shows crammed into every nook and cranny in the city. It’s an experience like no other.

When & where: 13-22 March 2020, Austin, USA


SXSW: South by Southwest 2020 Guide & Mailing List

South by Southwest (SXSW) always showcases the next wave of musical talent along with performances from legendary artists. It draws artists, industry professionals and music lovers from all around the world to make professional and personal connections, elevate their careers and celebrate the magic of live music.

Each year in Austin, Texas, the SXSW Music Festival brings artists, fans and music professionals together with film and tech industry creatives for a unique celebration, discussion and exploration of music — discovering new talent, making personal and business connections and enjoying a week of great live performances. This year’s festival will take place March 16-22.

Not limited by genre or regional focus, everyone from fellow musicians to industry professionals and creatives from every field can enjoy a variety of musical styles at SXSW. New, developing, and established Showcasing Artists from 60+ countries are represented each year amongst the 2,000 official performers looking to enhance their careers by reaching new audiences.Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more. It takes place in clubs, bars, parks, churches, and hotels indowntown Austin.

Last Event

South by Southwest Festival: March 14 – 18
The Times reports from the South by Southwest Festival in Austin, Texas. Jon Pareles is the chief pop critic of The Times and Jeff Leeds, a staff reporter based in Los Angeles, writes about the business and culture of music for the Times. The lineup includes the Rapture, the Bravery, Lily Allen, Ben Jelen and Alejandro Escovedo. Check back for frequent updates throughout the days and nights of the festival.