Andy Ma named as Warner Music CEO for its Greater China Region
News

Andy Ma named as Warner Music CEO for its Greater China Region

Andy Ma named Warner Music CEO over greater China region

Warner Music Group promoted Andy Ma to the new role of CEO, Warner Music Greater China, responsible for Mainland China, Hong Kong and Taiwan.

Warner Music Group (London Headquarters) has been aligning its leadership team to conquer the biggest music markets in the world by naming Andy Mato as CEO of Warner Music Greater China, he is now responsible for the company’s operations in Mainland China, Hong Kong and Taiwan.

In 2011 Andy Ma joined Warner and since 2018 has headed China division, when he was appointed as the executive VP commercial and business development for Greater China. The exec’s promotion extends his remit to Hong Kong and Taiwan, which were previously run as individual territories rather than under one unit. Warner Music said Ma’s appointment would create more opportunities for development and growth across the three markets and help drive the label’s long-term success in the region.

Piracy has been in the China culture for a very long time of not paying for music, on the other hand the streaming business has been rapidly transformed in the country’s record business. In 2018, music sales in China grew to $531 million, according to IFPI, making it the world’s seventh-largest recorded music market, ahead of Australia, Canada and Brazil.

The Video streaming segment has contributed upto 90% of total music sales which is roughly around $478 million. But in contrast to many of the world’s leading markets, it was ad-supported streaming on licensed services like QQ Music, Kugou, and Xiami that provided the largest share of revenues. When music sales in Hong Kong and Taiwan are taken into account, Greater China overtakes South Korea to stand at number six in the world rankings.

“East meets West is a mega global music trend that nobody can ignore,” says Ma. “It’s such an exciting time in Greater China with new scenes exploding in genres from hip-hop to dance. ”Ma will be based in Warner’s Beijing office and continue to report to Simon Robson, the president of Warner Music Asia.

Robson calls Andy Ma a “great innovative and commercial leader” and says he has played a very vital role in helping the forge of modern Chinese music business. “Now this new role will allow him to combine the firepower of our operations in Beijing, Hong Kong and Taipei to amplify our artists in Greater China, Asia and internationally,” says Robson.

Warner has been steadily growing its presence in Greater China ever since it acquired Gold Typhoon Group, one of the region’s largest independent music companies, in 2014. There are lots of local acts which are very popular who has signed a contract with Warner roster few of them are Dear Jane, Jam Hsiao, Janice Vidal and JJ Lin.

Ma helped shape Warner Music’s partnership with China Mobile and a number of other leading digital partners across Asia. Andy Ma has contributed greatly to the role of developing Warner’s relationship with Chinese tech company Tencent who owns digital music services QQ Music, Kugou, and Kuwo, and also has a 10% stake in Universal Music Group.

Warner’s China division reshuffling of top leadership came in just few weeks after they opened their first dedicated office in Vietnam, headed by Lisa Nguyen, and with a month they announced their new office in India, headed by Jay Mehta. Warner Music Group’s increased investment in Asia and India reflects a wider industry pattern of music companies seeking to develop regional talent in emerging markets.

Last September, Universal Music Group opened a new Southeast Asia headquarters in Singapore, supporting A&R and marketing teams in Malaysia, Indonesia, Indochina, Thailand, and the Philippines — a territory that encompasses some 650 million people. A few months later, UMG launched Red Records, a joint-venture label with AirAsia Group, focused on developing the next generation of Asian pop stars.