Apple was apparently quite serious about the deal. Deadline claims there was a fierce bidding war between streamers, and Apple clinched the rights somewhere in the “$70 million range.”
It’s not certain if Apple will continue on a path like this, but the company has been gradually stepping up its commitment to feature-length projects. Apart from the Samuel L. Jackson-starring The Banker, the Apple TV+ movie lineup has so far focused on documentaries like Beastie Boys Story. The highlight of its upcoming movie calendar has so far been Sofia Coppola’s On the Rocks, starring Bill Murray and Rashida Jones. Greyhound goes one step beyond — it’s not only featuring an A-list star, it’s a title that would otherwise have gone to the competition (or faced a delayed theatrical release).